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The history of Aveda began with a shampoo and the mission to develop naturally-made products that do well not only to your hair, but also to our earth. Today more than 95% of our ingredients are naturally extracted and harvested world-wide. Our Hair Care system maintains results that have proven their worth in the salon day and contain unique pure-fume ™ flavors with pure flower and plant essences that not only cleanse your hair but also positively influence your mood.

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