Gently cleanse your waves or curls—and define them while taming frizz and increasing shine. Use with be curly™ conditioner; Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave. A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essencesSave money and save plastic when you buy a litre.; Litres cost 25% less per ounce*; Litres use up to 28% less plastic*People tested.*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.